Doge (meme)

Doge (usually DOHJ, DOHG or DOHZH) is an Internet meme that became popular in 2013. It consists of a picture of a Shiba Inu dog that is accompanied in the foreground by multicolored text in the font Comic Sans. The text, representing a kind of internal monologue, is deliberately written in a form of broken English. The meme originally and most frequently uses an image of a Shiba Inu named Kabosu, though versions with other Shiba Inus are also popular.

The meme is based on a 2010 photograph of Kabosu that became popular in late 2013; Know Your Meme named it the "top meme" of that year. Also in late 2013, the Shiba Inu had a notable presence in popular culture, including a cryptocurrency called Dogecoin that was launched in December of that year. Several online polls and media outlets recognized Doge as one of the best Internet memes of the 2010s.

Doge uses two-word phrases. The first word is almost always one of five modifiers ("so", "such", "many", "much", and "very"), and the departure from correct English is the use of a modifier with a word it cannot properly modify. For example, "Much respect. So noble." uses the Doge modifiers but is not "proper" Doge because the modifiers are used in a formally correct fashion; the Doge version would be "Much noble, so respect." In addition to these phrases, a Doge utterance often ends with a single word, most often "wow", with "amaze" and "excite" also being used.